This Monthly Special Post will be short.


It’s been Christmas and our traffic has decreased… As we expected.

Now, we’ll see what happened.


If you want to check all our Monthly Posts, as well as all the Posts we’ve published related with our SEO strategy, results, Plugins…


This Post will be divided into 4 different parts:

1. Evolution of the results of our website.

  • Clicks, Rankings, Impressions, Users and Page Views.

2. Traffic Channels.

3. Main countries that visited our website in the last month.

4. How much we earn with AdSense.


Let’s begin:

1. Evolution of the results of our website.

Total Impressions and Average position evolution.


It is not necessary to indicate when the decrease in traffic occurred.

The data speaks for itself.


Remember that Google Search Console only keeps data from the last 16 months.

  • If you are interested in previous data, check our Monthly Special Posts in our “Website Building Diary” section.


Users Received:

The solid line represents Users received in December – The dotted one represents November.


As you can see, the decrease in traffic started the second week of December, and of course, the lowest point was on December 25th.


We received practically the same amount of Users in December, compared to November (in total).

  • Why? How is it possible, if our Pageviews decreased?


Because December is 1 day longer than November. That’s Why.

  • And, our first days of December were much better than those of November.


Pageviews per month:


Our page views are down as well, but to be honest, we expected a bigger drop.


If you check out our monthly Christmas Post from last year, you’ll see that our traffic dropped 21%.


2. Traffic Channels.


As you can see, this December, 17% of our Traffic came from Direct Traffic.

  • People who enter our URL in the search engine.


2 months ago, it was only 7.5% so, we are very happy with this trend.

  • Why? Because we don’t promote our Site in any way.

These people consider our content so useful that they “keep” our URL.


That is why our traffic has not decreased as much as we expected:

  • Because we now have an important percentage of “loyal” users.

People who like our content and visit us regularly.


3. Main countries that visited our website in the last month.


The United States continues to be our main visiting country.

  • No news here.


4. How much we earn with AdSense.

This December, our earnings have decreased.


As you may know, we would like to share all of our numbers with you but, since we share a lot of our data, we don’t know if we might have some issues with Google’s (AdSense) Terms of Service.


As we do in our monthly Posts, we’ll tell you this:

  • This Decemberwe have earned enough for buying 5 beers.



It is 1 beer less compared to last month.


Again, we have not yet reached the payment threshold.

  • Our earnings are still zero, technically speaking.

Next month, we think we’ll reach it.


We hope that this January will be a good month again.

  • We’ll keep you informed here, in this Diary.



Remember: if you are interested in our SEO Strategy, which Theme, Plugins… we use, we recommend you to visit our “Website Building and SEO Diary” section.

  • There, you’ll find a very useful Index with all our publications sorted by Topic treated.

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