Today we’ll explain one simple but useful Tool Google Analytics offers you: Content Grouping.

 

What is Content Grouping?

  • It is a way to Group you Publications depending on their Topic, so you can keep track of their results as a Group.

 

For example:

  • You could Group your Burger Recipes and see how they perform compared to your Pizza recipes.

 

This Tool gives you different alternatives to Group your Publications.

  • We’ll focus on the one we use: The easiest.

 

We’ll share with you How we use it.

  • Step by Step.

 

In case you don’t know, in this Diary we talk about How we are building this Website: our SEO strategy, Plugins we use, our Traffic Results…

 

This Post will be divided into 3 different Parts:

1. How to Group your Publications with Google Analytics Content Grouping.

2. Why Content Grouping isn’t working.

3. Our Google Analytics report for today: Users and Pageviews we have.

 

Let’s begin:

1. How to Group your Publications with Google Analytics Content Grouping.

1. Enter your Google Analytics Admin menu:

 

2. Select Content Grouping in your View Menu:

 

3. Press “+ New Content Grouping”:

 

4. Select “Group Using Rule Definitions”:

 

As you can see, Google Analytics allows you to Group in 2 other ways.

If you are interested about them or you want more technical knowledge, please search on Google.

 

We’re just sharing what we do (and what turned out to work for us).

  • We’re not experts.

 

5. Define what Characterizes the URLs you want to group:

 

For us, the easiest way to Group Publications is by their URL.

How?

  • Select “Page” and “contains” like in the picture.
  • Write the word contained in the URL that is common in the Publications you want to Group.

All the publications whose URL contain that word will be Grouped.

 

For example:

We wanted to Group our SEO Diary publications (such as this one). What did we do?

  • All our SEO Diary publications contain the word “day” in their URL.
    • 1st day, 2nd day… 120th day, etc.
  • As you can see in the image above, we only needed one condition:
    • In the URL there is the word “day”.

For us, this was enough.

 

You can select “-“, “or”, “and” to add more conditions.

 

If we had had other publications with the word “day” in their URL we could have used the “and” symbol and eliminate the publication we wanted.

 

How?

  • Select “and”.
  • Select “Page” and “is not one of”.
  • Select the Page you don’t want in your Group.

This Tool will show all your Publications so you can pick the one you’re looking for.

 

 

There are lots of conditions and things can get as complex as you want.

We recommend to keep things simple, unless you are an expert.

 

As we mentioned before: If you are interested about complex Rules, please Search on Google.

  • There is people out there that Master these Rules.

 

6. Press “Save” Button:

 

7. Wait a few days:

Content Grouping is not retroactive.

  • Your Pageviews will be Grouped from the moment you introduce your Rules onward.

 

You’ll have to wait a few days to see some results.

 

8. Enter your Analytics Pageviews Explorer:

 

9. Select the Group you want to visualize:

 

You only have to select the Group you want to view.

That is all.

 

2. Why your Content Grouping isn’t working.

Content Grouping is not a retroactive Tool:

  • Your Page Views will be Grouped from the moment you introduce your Rules onwards.

 

Be patient.

  • We recommend waiting a month to have representative results.

 

Also, if you introduce more Complex Rules, we recommend that you create a simple “Control Group” to check if you have no results because your Rules are not “well written”.

 

3. Our Google Analytics report for today: Users and Pageviews we have.

Although our traffic has increased again, it seems that now it is a little “stagnant”.

 

Users:

As you can see in the Post’s top image we currently receive 4,300 users per week.

  • It is our record so far, but not much more than the previous one (4,200).

 

Pageviews:

We currently have 24,095 monthly Pageviews.

  • We are considering using this image from our Dashboard instead of the daily chart.

In the Chart is very difficult to appreciate our results.

 

As always, thanks for being there.

0 Comments

Leave a reply

©2021 - consuunt

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

Log in with your credentials

or    

Forgot your details?

Create Account