After resting for the whole weekend we are full of energy again.

  • There are plenty of new things we’d like to share with you; reviews, experiences, problems solved…

 

However, since we have recently changed our “SEO” title strategy (if you can call it strategy) today, we’ll publish a little Post explaining you what have we modified and why.

  • We promised to keep you informed, so we’re keeping our word.

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

Hence, today’s Post will be divided into 2 parts:

1. How are we choosing our Page/Post title descriptions.

2. Today’s Google Analytics report with Users and Pageviews.

 

Let’s begin:

1. How are we choosing our Page/Post title descriptions.

We explained you on our “How to choose your titles” Post that our strategy was:

  1. Writing our Page title.
  2. Introduce a “minus” symbol: ““.
  3. Do a brief description.
  4. Close the title with a “| Consuunt” ending.

 

Our Page titles looked something like this:

 

 

What is wrong with this title structure?

It is a very elegant title distribution but it has a problem:

  • Titles should not be longer that 60 characters. Else, Google could shorten them (with three dots “…”) .

 

In our former “title structure”:

  • “-“: adds 2 useless Characters; the minus and the space.
  • ” | Consuunt”: adds 11 characters.

Altogether, we were “wasting” 13 characters that could be much more helpful if they were a a proper adjective, a connector, etc.

  • Sometimes it was difficult to fit a decent description into that structure.

 

We wanted to highlight our Website “Brand-name”: Consuunt. 

  • However, being realistic, our name doesn’t have the “power” we’d like it to have.
  • Saying on the title we are Consuunt means nothing to the users: it adds no value at all.

 

How are we currently writing our Page titles?

Check it out:

 

 

We simply highlight what we have talked about within the Page.

  • If we have used nice examples, we say it (as in this example above)
  • If we have talked about something that “nobody” talked about, we highlight it.

 

What about our Posts?

We follow the same principle BUT, we highlight that each Post belongs to a complete diary, what we think, adds value and context to the user:

 

 

With this Title, the user knows that there are much more Posts written about our experiences building a Website.

  • It adds value to the user.

 

* We have not changed our old titles, we employ this new strategy in our new Pages.

  • In the future, we’ll compare which strategy is better, and we’ll share our conclusions with you.

 

2. Today’s Google Analytics report with Users and Pageviews.

Our Website has been active for 2 months and 15 days.

Let’s see how it is doing:

Users:

As you can appreciate at the Post’s top image, these last 2 days we’ve had 11 users.

If you have followed this “Diary” since its very beginning, you’ll know that it is a big improvement for being weekend data.

 

Pageviews:

Regarding Pageviews, this weekend we had 15 unique Pageviews.

As we always say (maybe, we are too optimistic): these numbers need to be improved, but the tendency is positive. 

 

Thanks for being there.

Tomorrow, more.

0 Comments

Leave a reply

©2020 - consuunt

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

Log in with your credentials

or    

Forgot your details?

Create Account