After resting for the whole weekend we are full of energy again.

  • There are plenty of new things we’d like to share with you; reviews, experiences, problems solved…

 

However, since we have recently changed our “SEO” title strategy (if you can call it strategy) today, we’ll publish a little Post explaining you what have we modified and why.

  • We promised to keep you informed, so we’re keeping our word.

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

Hence, today’s Post will be divided into 2 parts:

1. How are we choosing our Page/Post title descriptions.

2. Today’s Google Analytics report with Users and Pageviews.

 

Let’s begin:

1. How are we choosing our Page/Post title descriptions.

We explained you on our “How to choose your titles” Post that our strategy was:

  1. Writing our Page title.
  2. Introduce a “minus” symbol: ““.
  3. Do a brief description.
  4. Close the title with a “| Consuunt” ending.

 

Our Page titles looked something like this:

 

 

What is wrong with this title structure?

It is a very elegant title distribution but it has a problem:

  • Titles should not be longer that 60 characters. Else, Google could shorten them (with three dots “…”) .

 

In our former “title structure”:

  • “-“: adds 2 useless Characters; the minus and the space.
  • ” | Consuunt”: adds 11 characters.

Altogether, we were “wasting” 13 characters that could be much more helpful if they were a a proper adjective, a connector, etc.

  • Sometimes it was difficult to fit a decent description into that structure.

 

We wanted to highlight our Website “Brand-name”: Consuunt. 

  • However, being realistic, our name doesn’t have the “power” we’d like it to have.
  • Saying on the title we are Consuunt means nothing to the users: it adds no value at all.

 

How are we currently writing our Page titles?

Check it out:

 

 

We simply highlight what we have talked about within the Page.

  • If we have used nice examples, we say it (as in this example above)
  • If we have talked about something that “nobody” talked about, we highlight it.

 

What about our Posts?

We follow the same principle BUT, we highlight that each Post belongs to a complete diary, what we think, adds value and context to the user:

 

 

With this Title, the user knows that there are much more Posts written about our experiences building a Website.

  • It adds value to the user.

 

* We have not changed our old titles, we employ this new strategy in our new Pages.

  • In the future, we’ll compare which strategy is better, and we’ll share our conclusions with you.

 

2. Today’s Google Analytics report with Users and Pageviews.

Our Website has been active for 2 months and 15 days.

Let’s see how it is doing:

Users:

As you can appreciate at the Post’s top image, these last 2 days we’ve had 11 users.

If you have followed this “Diary” since its very beginning, you’ll know that it is a big improvement for being weekend data.

 

Pageviews:

Regarding Pageviews, this weekend we had 15 unique Pageviews.

As we always say (maybe, we are too optimistic): these numbers need to be improved, but the tendency is positive. 

 

Thanks for being there.

Tomorrow, more.

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