After resting for the whole weekend we are full of energy again.
- There are plenty of new things we’d like to share with you; reviews, experiences, problems solved…
However, since we have recently changed our “SEO” title strategy (if you can call it strategy) today, we’ll publish a little Post explaining you what have we modified and why.
- We promised to keep you informed, so we’re keeping our word.
In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…
- You’ll find an Index with all our Posts sorted by Topic here: “Website building and SEO Diary“.
Hence, today’s Post will be divided into 2 parts:
1. How are we choosing our Page/Post title descriptions.
2. Today’s Google Analytics report with Users and Pageviews.
Let’s begin:
1. How are we choosing our Page/Post title descriptions.
We explained you on our “How to choose your titles” Post that our strategy was:
- Writing our Page title.
- Introduce a “minus” symbol: “–“.
- Do a brief description.
- Close the title with a “| Consuunt” ending.
Our Page titles looked something like this:
What is wrong with this title structure?
It is a very elegant title distribution but it has a problem:
- Titles should not be longer that 60 characters. Else, Google could shorten them (with three dots “…”) .
In our former “title structure”:
- “-“: adds 2 useless Characters; the minus and the space.
- ” | Consuunt”: adds 11 characters.
Altogether, we were “wasting” 13 characters that could be much more helpful if they were a a proper adjective, a connector, etc.
- Sometimes it was difficult to fit a decent description into that structure.
We wanted to highlight our Website “Brand-name”: Consuunt.
- However, being realistic, our name doesn’t have the “power” we’d like it to have.
- Saying on the title we are Consuunt means nothing to the users: it adds no value at all.
How are we currently writing our Page titles?
Check it out:
We simply highlight what we have talked about within the Page.
- If we have used nice examples, we say it (as in this example above)
- If we have talked about something that “nobody” talked about, we highlight it.
What about our Posts?
We follow the same principle BUT, we highlight that each Post belongs to a complete diary, what we think, adds value and context to the user:
With this Title, the user knows that there are much more Posts written about our experiences building a Website.
- It adds value to the user.
* We have not changed our old titles, we employ this new strategy in our new Pages.
- In the future, we’ll compare which strategy is better, and we’ll share our conclusions with you.
2. Today’s Google Analytics report with Users and Pageviews.
Our Website has been active for 2 months and 15 days.
Let’s see how it is doing:
Users:
As you can appreciate at the Post’s top image, these last 2 days we’ve had 11 users.
If you have followed this “Diary” since its very beginning, you’ll know that it is a big improvement for being weekend data.
Pageviews:
Regarding Pageviews, this weekend we had 15 unique Pageviews.
As we always say (maybe, we are too optimistic): these numbers need to be improved, but the tendency is positive.
Thanks for being there.
Tomorrow, more.
