After 9 days off, we’re here again.

We really needed to rest: Publishing 7 times per week is something exhausting.

During these 9 days we have realized that our pageviews positive tendency has slowed down a little bit.

  • It is August 12th so, we are not worried, but started to wonder one thing:

How much website traffic drop is acceptable during holidays?

After some research, we have an answer, so today, this Post will be divided into 2 parts:

1. How much website traffic drop to expect during holidays.

2. Today’s Google Analytics report. How many users and pageviews we actually have.

 

Let’s begin:

1. How much website traffic drop to expect during holidays.

People don’t use Internet in the same way or with the same frequency during the year.

We all look for different things depending on the period of the year.

If you had a Christmas decoration website, you should expect to have more page views in December than in July.

By using Google Trends, you can easily find out how often a certain Topic is searched during the year.

 

“Christmas Decoration” Topic search on Google Trends

As everybody would expect, “Christmas Decoration” Topic:

  • Reaches a peak of interest at the end of November – beginning of December.
    • People is looking for ideas.
  • As soon as Christmas ends, the interest about this Topic comes down.

 

This example is obvious, but, what about other Topics?

We have taken 2 of our most representative Pages and checked out on Google Trends how often people look for the Topics they talk about:

 

“Porter 5 Forces” Topic search on Google Trends

As you can appreciate, on summer there is a remarkable decrease in the global interest on this Topic.

It is no surprise: this Topic is mainly searched by University/MBA students, and on those days, it is more likely that they are searching for “Best Beaches nearby”.

100 represents the moment of the year at which a certain Topic is searched at its highest frequency; on August, this particular Topic is searched at a rate of 35: A third.

From 23 to 29th December, this Topic experiences its lowest interest.

  • Again, no surprise: lot of people is on Christmas Holidays these days.

During these days, the global “interest” on this particular Topic is 19: a fifth of its maximum.

But what about the peaks?

At the end of September, the interest on this particular Topic reaches its maximum as well as on mid-February.

  • We also can appreciate a drop on Easter days (March approx).

This interpretation makes sense, but we have to put it to the test with other similar Topic:

  • If it explains the interest evolution of “Porter 5 Forces” Topic, it also should “predict” the “PESTEL Analysis” Topic in the same way.

 

“PESTEL Analysis” Topic search on Google Trends

Eureka! This Topic behaves almost the same as “Porter 5 Forces” do:

  • The interest about this Topic increases strongly on September.
    • Although the peak of interest is on February.
  • There is a drop down in interest on Summer and Christmas.
  • On Easter there is a small drop of interest.

 

But, how much website traffic decrease should you expect on holidays?

The same percentage than your Topic interest drop.

  • Use Google Trends data from past years.

If your page views behave better than your Topic interest evolution, you are doing good. Else… you should think about improving your content.

* For example: if the Topic you write about experiences an interest drop of 60% during Christmas from its maximum, and you experience a decrease of 20% in your page views, you should celebrate it.

*Since our Website is very young (just 3 months old) we have not enough data to determine whether the pageviews drop are acceptable or not.

 

2. Today’s Google Analytics report. How many users and pageviews we actually have.

We started our website from scratch 3 months and 12 days ago.

  • Here, we share with you all we are learning, our strategies, what are we doing, our results… so you can learn from our mistakes.

Let’s see how it is doing:

Users:

As you may have already appreciated at the Post’s top image, we’ve had a mediocre week with a 17.8% decrease in users.

But, since it is holidays, we expected these results.

Pageviews:

As you can see it has not been that bad regarding pageviews, but we wanted to consolidate a positive tendency.

  • We’ll have to wait few weeks more.

 

Thanks for being there.

Tomorrow, more.

 

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