Today, we’ll talk about something simple but effective.

We mentioned several times that we use our Google Search Console Queries in order to find new interesting Topics for you.

  • However, we haven’t shared good practical examples with you… until now.

Hence, we’ll talk about how to improve your SEO by using your Google Search Console Queries.

We are aware that, by now, we have few page views (within this diary, we share with you every day all our numbers in a transparent way) but, even with few page views, we think you can benefit from what we’ve learnt.

  • Our website is just 3 months old since we started it from scratch so, by now, we have few visitors.

 

Then, this post will be divided into 2 parts:

1. How to improve your SEO with Google Search Console Queries.

2. Today’s Google Analytics report with: Users and Pageviews we have.

 

Let’s begin:

1. How to improve your SEO with Google Search Console Queries.

First of all, you must have some Pages / Posts already published, of course: they will be your initial reference.

For example, we published one Post (within this Diary section) about how solving Google Search Console errors: our “Ninth day” Post:

As you can appreciate, this Post had 1,526 impressions and just 10 Clicks.

Check how reduced its Click Through Ratio is: just a 0.7% CTR.

 

Once you have some pages published, such as this one, you have now to check which Queries lead users to this page:

For our example page, we had the next Queries:

We realized that lot of users were interested about “Google Search Console” Topic.

  • We mentioned this on our “12th day” Post.

 

Then, you have to write about Topics that cover popular Queries that lead users to your Page/ Post.

We wrote about the average Google Search Console data delay we had experienced on our “How often google search console data updates” Post:

At first glance, you can appreciate that we received a 70% (17 vs 10) more Clicks with half the Impressions (797 vs 1,526).

With practically the same effort (both Posts have similar length) we remarkably improved our Post SEO:

  • 70% more Clicks.
  • CTR: 3 times larger: 2.1% vs 0.7%.
  • And that, with the same Average position.

* We also found out that lot of people were very interested about checking their Backlinks; so we published the “How do I check backlinks to my site” Post.

 

Summarizing: If you want to improve your SEO easily:

  • First of all, check your published pages’ Queries on your Google Search Console.
  • Then look for popular Queries you don’t explicitly talk about.
  • Publish quality content talking about it.
  • Repeat this process week after week.

If you repeat this process, you’ll offer much better content to your visitors and improve your SEO results with minimum effort.

* We’re currently checking this method with several pages: we’ll keep you informed about our results.

 

2. Today’s Google Analytics report with: Users we have and Pageviews.

As we mentioned before, our website is just 3 months and 15 days old since we started it from scratch.

  • In this diary we share everything we are learning /have learnt so far, so you don’t commit our same mistakes.

Let’s see how it is doing:

Users:

Yesterday we had just 9 users (check the Post’s top image).

If you compare it with our previous Posts, you can appreciate a significative drop in users during summer Holidays.

 

Pageviews:

Yesterday we had 10 unique pageviews.

These numbers must improve, but:

  • The website is still very young.
  • It is 15th August.
  • The tendency is not bat at all.

If we were having these numbers on October, we would be worried for sure, but we shouldn’t be worried in the middle of summer holidays. We need a boost, of course, but we are patient.

  • If you want to know which is our strategy and why are we so optimistic, check our “3 months special Post“.
    • There we summarize everything we’ve done so far and why.

 

As always, thanks for being there.

Tomorrow, more (actually, yesterday we couldn’t publish, so sorry about it).

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