As you may know, we’ve recently started a whole new section called “Data Analysis“.

 

Among all the different Methods and Tools we explain there, there is one that has been key for us: Google Trends.

  • It offers almost infinite data about what people search on internet sorted by country, date…

 

We’ve recently started to use it for deciding which Topic may be more interesting for our users.

Hence, today, we’ll explain how you can use Google Trends for improving your SEO.

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

Today’s Post will be divided into 4 parts:

1. Why is Google Trends so important?

2. How can you use Google Trends for improving your SEO?

3. Examples of SEO improvement with Google Trends.

4. Today’s Google Analytics report: Users and Pageviews we currently have.

 

Let’s start:

1. Why is Google Trends so important?

Think about this:

  • Who knows you better than your anybody else?
  • Who do you ask for advice on your darkest secrets?

The answer is simple: Google.

 

On Google, we ask for lots of things nobody else know.

As we explained on our “Data Analysis” page, on Google, we look for things we are really worried about.

  • We encourage you to visit that page.

 

The information you have on Internet is the most “pure” non biased information we’ve ever had.

 

Google Trends analyzes and gives you all the information about what we search on Google.

Why not using it for giving our customers/ users what they really want?

 

2. How can you use Google Trends for improving your SEO?

You may have figured out what to do next:

  • With all this information, you can choose the Topics that best answers the concerns of your users.

 

Lets see it with 3 examples:

3. Examples of SEO improvement with Google Trends.

 

1. Should you start a Website or a YouTube Channel?

We talked about this same example in our “Data Analysis” page, but we liked it so much, that we’ll also mention it here.

 

You are not quite sure if you should start a new Website or a YouTube channel.

Then, you decide to develop a Google Trend research:

 

 

  • The blue line represents Google searches about “starting a Website”.
  • The red line represents Google searches about “starting a YouTube channel”.

 

You then realize that:

  • While people’s interest in starting a website is declining, global interest in starting a YouTube channel is increasing.
  • Starting a YouTube channel has not reached the interest people had in starting a website yet.

 

Assuming that, there is a correlation between searches about “how to start a YouTube channel” and the overall interest in YouTube (seems fair enough), you should be open to start a YouTube channel rather than a new Website.

  • Seems that people is moving towards more visual contents.

 

2. Should you write/ talk about football or baseball?

Now, imagine that you already have a YouTube channel.

 

You love sports, but you are not sure if you should talk about football or baseball.

Again, you decide to check Google Trends:

 

 

As soon as you see these results you have an answer: football seems a much better option if you want to have a chance reaching massive audiences.

  • If you wanted to target certain baseball market-niches you would have to develop a much deeper research.

 

3. Should you write about your Cupcake or your Taco recipe?

Imagine now that you have a cooking website/ video blog, and you don’t know if you should talk about your cupcake or your new fantastic taco recipes.

 

Since you are a very meticulous person, you decide to consult Google Trends:

 

 

How interesting these results are:

People is becoming more and more interested about taco recipes while, on the other hand, the global interest in cupcakes has declined.

  • Now, they follow opposite tendencies.

 

If you wanted to success, you should talk about your fabulous tacos recipes.

 

Of course these analyses should be much better developed depending on what you exactly wanted, but we want you to understand the concept:

  • Google Trends has a lot of useful, free and open information that can be very helpful not just for your SEO but for your Business decisions.

 

4. Today’s Google Analytics report: Users and Pageviews we currently have.

This website has been active for 3 months and 20 days.

As you may very well know, here, we share with you all we are learning/ have learnt so far so you don’t commit our same mistakes.

  • For example, we started using Google Trends few days ago… if we had known how important it is, we would have done it since the beginning.

 

Let’s see how it is doing:

Users:

As you may have already appreciated at the Post’s top image, yesterday we only had 7 users.

  • It is better than our terrible 17th August Saturday (yesterday, we talked about our worst day so far) however, we are counting down the seconds for the summer to end.

 

Pageviews:

Regarding pageviews, yesterday we had 7 unique pageviews: just 1 pageview per user.

 

Although these numbers seem to be “apocalyptic” we are prudent about them:

  • It is mid August and we had a very positive tendency before these days.

We won’t change anything from our current SEO strategy.

Which is our current SEO strategy? Check our “monthly special Posts”:

 

As always, thanks for being there.

Tomorrow, more.

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