Today, we want to share with you a very interesting research we developed: How much money can you really expect to make with Ads in your site.

 

There is lot of information in Internet but, we consider that these information is usually very superficial and sometimes, a bit “fake”.

  • We’ve found lots of websites that brag about how easy is to get 100.000 pageviews per month and earning $5.000 a month with Ads, by following 3 or 4 simple rules.

 

In our page: “Start a Blogging Business“, we analyzed what would you need for starting a REAL profitable site that earned $1.000 per month, concluding whether or not it would be a good Business option.

  • We analyzed:
    • How much time would you need.
    • Which Income sources would be more realistic for you to consider.
    • What you should be Posting about.
    • etc, etc.

 

Here, we want to Focus exclusively on Pageviews and Ads, developing a deep analysis for finding out:

  • How much time you would need for reaching 100.000 pageviews a month.
  • How much could you really earn from that pageviews according to average market data.

 

We’ve chosen the number “100.000” because it is the minimum pageviews required by AdThrieve (One of the best Ads-platform).

  • Moreover, after a deep research on  Internet, we think it is a difficult yet “reachable” number that really allows you to monetize seriously your Site.

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

This Post will be divided into 3 parts:

1. How much time do you need for reaching 100.000 pageviews.

2. How much money can you expect from 100.000 pageviews according to real data.

3. Our today’s Google Analytics report: users and pageviews we have.

 

Let’s begin:

1. How much time do you need for reaching 100.000 pageviews.

For this analysis, we’ll share our own data with you (as usual):

 

Some days ago, we reached (almost) 1.000 pageviews per month.

That made us think about the progression our Website could have, and what would be necessary for reaching 100.000 page views per month.

 

It depends on how they increase: Lineally or Exponentially.

  • Our Site is 5.5 months old, but we could perfectly consider it to be 6 months old (although we started to publish our Main content 5.5 months ago, the Website is few weeks older).

 

* We’ll use a nice Website we’ve found (not sponsored) called Desmos; particularly, its calculator, for plotting our results and sharing them with you.

 

Pageviews increasing lineally – Scenario:

Assumptions:

  • Pageviews increase lineally.
  • Time to reach 1.000 pageviews = 6 months (our real data).

  • Y-axis: pageviews.
  • X-axis: months.

Check, how 1.000 pageviews had been reached after 6 months (green line).

 

When would you reach 100.000 pageviews?

If we look for the intersection between the pageviews function (red line) and Y (pageviews) = 100.000 we could find X (months) = 600.

 

As you can see, you would reach 100.000 pageviews per month after 600 months: 50 years.

  • Providing you published medium-good content on a regular basis, this scenario seems us a “bit” pessimistic.

 

Pageviews increasing exponentially base-2 – Scenario:

Assumptions:

  • Pageviews increase exponentially base-2.
  • Time to reach 1.000 pageviews = 6 months (our real data).

  • Y-axis: pageviews.
  • X-axis: months.

You can check how the evolution is different from the one considered in the “lineal” scenario.

 

When would you reach 100.000 pageviews?

Intersection between the pageviews function (red line) and Y (pageviews) = 100.000 we could find X (months) = 60.

 

If your pageviews increased exponentially, you would reach 100.000 pageviews per month after 60 months: 5 years.

  • This scenario seems much more “realistic”, although it is still a bit “pessimistic” compared to different “honest” testimonials you can find on internet.
  • After our research, we consider that, if you Post good content on a regular basis you could expect to reach 100.000 pageviews before 5 years.

 

Pageviews increasing exponentially base-3 – Scenario:

Assumptions:

  • Pageviews increase exponentially base-3.
  • Time to reach 1.000 pageviews = 6 months (our real data).

  • Y-axis: pageviews.
  • X-axis: months.

Although the “pageviews” functions seems to be similar to the base-2 previously explained, let’s find out how much time would you require for reaching 100.000 pageviews per month:

 

When would you reach 100.000 pageviews?

Intersection between the pageviews function (red line) and Y (pageviews) = 100.000 we could find X (months) = 27.8.

 

If your pageviews increased exponentially base-3, you would reach 100.000 pageviews in 2 years and 4 months.

  • This is the scenario that better fits the testimonials we’ve found on Internet.
  • Again, providing you published high-quality content on a regular basis.

 

HOW IS THIS USEFUL?

 

You can set yourself targets:

If you had been posting for a whole year and you had:

  • 2.000 pageviews per month:  Your pageviews increased lineally.
    • You should improve your content or SEO strategy so you won’t need 50 years for reaching 100.000 pageviews per month.

 

  • 4.000 pageviews per month: Your pageviews increased exponentially base-2.
    • You know that, at this “speed”, you would need 4 years more for reaching 100.000 pageviews per month.
    • You could try to improve your SEO strategy so your pageviews increased somewhere between base-2 and base-3 forecasts.

 

  • 8.000 pageviews per month: Your pageviews increased exponentially base-3.
    • You would know that in few more than a year, you could reach that 100.000 pageviews.

 

Of course, if your pageviews are somewhere between these numbers, you would know what to expect:

  • If you had 3.000 pageviews per month after a whole year Posting, you would know that it would take you more than 5 years to reach 100.000 pageviews per month (on average).

 

* These are all estimations; your numbers may suddenly improve or worsen, but you must always set yourself targets to achieve so you know what to expect in the future.

 

If you hire a SEO expert:

You could make some numbers for checking the results obtained.

If he promised you 100.000 pageviews per month in one year you could set periodic appointments with “goals” to be achieved.

 

Evaluating your promotional campaigns:

If you decided to start a promotional campaign, you could assess the impact it had on your pageviews.

  • If your first year you experienced a base-2 exponential increase, you should set yourself a base-3 increase goal, for example.

 

The main idea is:

Don’t write-and-publish indefinitely without assessing how your pageviews are behaving.

  • At some point you have to check how are your pageviews increasing so you know whether you would need 2 or 50 years for reaching your goals.

 

2. How much money can you expect from 100.000 pageviews according to real data.

Ok. We now know that, we shouldn’t expect to reach 100.000 pageviews per month before 2 years (an average scenario, remember; there may be very good Sites that reach it much before).

But, how much money could you make with Ads?

 

It is a very difficult question since it depends on what you write about, which Ads platform you employ, what your Advertisers are willing to pay you…

 

However, we’ll use average Market Real data from “Adstage”.

According to their first 2018 quarter study (check it here):

  • Average CPM (Cost/Revenue per 1.000 Ad Impressions) = $2.8.
    • Based on our experience, we consider this value to be a bit “high”.
  • Average CPC (Cost per Click) = $0.75.
  • Average CTR (Click Through Ratio) = 0.35%.

 

We’ll calculate 2 scenarios:

  • CPM based monetization.
  • CPC based monetization.

Then, we’ll add up the results obtained and figure out how much you can expect from a 100.000 Page views Site.

 

Since CPM reflects the Money earned (or spent) per 1.000 Ad Impressions, we’ll add a Impression/Pageview factor.

  • We’ll assume a Impression/Pageview factor = 3.4.
    • What means: Each pageview generates 3.4 Ad Impressions.
  • It is our own real ratio.

 

CPM monetization

Assumptions:

  • 100.000 Pageviews per month.
  • CPM = $2.8.
  • Impressions/Pageviews = 3.4.

The Math is very simple:

  • 100.000 / 1.000 x $2.8 x 3.4 = $952 a month.

With 100.000 Pageviews per month and the Market average CPM, you would earn $952 a month.

  • As we saw before, it would take you 2 years and 4 months, assuming your pageviews increased in a “cubic” base-3 way.

 

CPC monetization

Assumptions:

  • 100.000 Pageviews per month.
  • CPC = $0.75.
  • CTR = 0.35%.

Here, we have to guess first how many Clicks you would have:

  • 100.000 x 0.35% = 350 Clicks per month.

 

Now: how much money could you make?

  • 350 Clicks x $0.75 = $262.5 a month.

With 100.000 pageviews per month, you would be making $262.5 a month with “Clicks” (with this Market data).

 

How much can you earn from a site that receives 100,000 page views per month?

  • CPM + CPC earnings = 1.214,5 $.

 

CONCLUSIONS

 

Reaching 100.000 pageviews per month is not easy.

  • It takes time and lot of effort.

 

However, an average scenario tells us that it is not very profitable if you just monetized it by using Ads.

  • Spending more than 2 years publishing “non-stop” for earning a little more than $1.000 a month does not worth it.
    • And, as we mentioned before, assuming a $2.8 CPM is “very optimistic”.

 

That is why, in our “Start a Blogging Business” Page, we analyzed different and diversified Income sources for increasing its profitability.

  • We used different scenarios and real data.

 

We made different assumptions and, surely, lots of websites behave much better than we expected.

Nevertheless, we used real market data (and our own data).

 

Don’t trust people that “brag” about how easily you can get 100.000 pageviews (or any amount).

Our numbers say that, on average, it is not that easy.

 

3. Our yesterday’s Google Analytics report: users and pageviews we have.

Users:

This last week was not a very good one, at least regarding Users:

As you may have already appreciated at the Post’s Top image, our users decreased.

  • We hope that it is due to the Google assessing process we explained in our “Why your pagevies decreased” Post.
  • We’ll check it out these days.

 

Pageviews:

Check how our numbers decreased also regarding our pageviews.

We hope this week is better than the previous one.

  • We’ll continue to share all our results as always.

 

If you want to check our SEO Strategy and what we are currently doing, check our “5 months Special” Post. There we shared with you:

  • What we have done so far since we started this site from scratch.
  • Our best and worst pages.
  • Why some pages receive more traffic than others.
  • Our SEO Strategy and why.
  • Our conclusions.

 

As always, thanks for being there.

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