Today, we’re going to share with you something very interesting and useful we’ve realized while building this Site:

  • How to build your Internal Links.
  • Which internal traffic you should expect from your page to page links.
  • What works and what doesn’t.

For doing so, we’ll share our real numbers with you (as always).

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

We’ll divide this Post into 3 parts:

1. How to build your Internal Links according to our experience.

2. Cross traffic you should expect from your Internal Links.

3. Our today’s Google Analytics report with Users and Pageviews we have.

 

Let’s begin:

1. How to build your Internal Links according to our experience.

Google uses a very important variable in order to assess how engaging your Site is: The Bounce Rate.

  • The Bounce rate tells the percentage of users that just visit one page of your Site.
  • The lower your Bounce Rate is, the more engaging your Site is (the better).

 

Now comes the key question: How can you reduce your Bounce Rate?

If you want your users to “explore” your Site, one interesting option you have (among many others) is to build Internal Links.

 

But, placing a certain text with a Link to other page of your Site is not enough.

You have to do it properly.

  • Else, your users won’t click through.

 

We have discovered that, the more related two contents are, the more users click through a Link between them.

If you sort the Links depending on how well related are both contents; the Linking Post and the Linked Content you can establish the next classification:

  • Not directly related contents.
  • Partially related Contents. 
    • Common subjects, but not exactly the same Topic.
  • Completely related Contents.
    • One Content expands the knowledge of the other.

 

Let’s use some real examples:

 

Not directly related Contents:

One f our best Pages is “Product Mix“. It brings us lots of Users every day.

But, do these users move to other Pages?

 

The answer is No.

The Internal Links we have in that Page, point to other Interesting Content that is not directly related to this Topic (Product Mix).

Check one of its Internal Links:

 

This kind of Internal Links are almost useless for reducing your Bounce Rate.

  • Whenever we mention other of our Pages, we establish a hyperlink in case someone is interested.

 

You can expect a 1% – 1.5% of cross traffic (approximately) between non-related contents.

 

Partially related Contents:

Other of our best pages is “Ishikawa Fishbone Diagram“.

Within this page, we Link other organizational Tools we explained such as “8 Disciplines Method” or “Problem Solving“.

If a certain user is interested in finding a method for solving a problem, not just the Ishikawa Method, that other publications may be very helpful for him.

Which results do we have with these Links?

 

More Users interacted with our Site.

 

Let’s see the Links we have in this Page:

 

As you can see, these content is much more related than the previous one.

These Links lead our users to some Pages that would expand their knowledge in something related to this Topic (here, the Ishikawa Diagram).

 

You can expect a 5% – 8% of cross traffic (approximately) between partially-related contents.

 

Completely related contents:

Our “Bad Backinks we’ve received so far” Post, talks about the bad Links we’ve received from other Sites (is pretty common).

This Post expands what we mentioned in other previous Posts that talked about the exact same Topic (and vice versa).

What results do we have with Completely-related-content Link building?

 

Much more Cross traffic.

  • Moreover, check the overall interaction: Our users move from one Post more frequently (22th day, 44th day are related Posts).

 

Let’s see how this Links look like:

 

Clearly, if this User has received a Backlink from Picswe, we will click through this Link.

This Link/Content offers our users more information about something absolutely related to the main Topic that is maybe more interesting or specific for them.

 

You can expect a 15% – 18% of cross traffic (approximately) between completely-related contents.

 

CONCLUSIONS

 

  • If you want to reduce your Bound Rate, and retain more your users, use Content-related Links.
    • Establishing non-related-content Links everywhere is absolutely useless.
  • 99% of your users came to your Page to get information about a particular subject. Once they’ve obtained it, they’ll leave your Site.
    • Offer them related content and they’ll engage more with your Site.

 

2. Cross traffic you should expect from your Internal Links:

Summarizing our results previously shown:

  • Non-related content Links: 1%.
  • Partially-related content Links: 5%.
  • Completely-related content Links: 15%.

* We have simplified the numbers so you remember them easily.

 

3. Our today’s Google Analytics report with Users and Pageviews we have.

Users:

As you may have already appreciated at the Post’s Top picture, our numbers have increased, but not that much compared to our last Week.

  • We maintain our +300 users per week.

 

Pageviews:

The same with our Pageviews: We appreciate an improvement, but we still have to improve our numbers.

 

  • If you are interested in our results’ evolution (day by day) the Theme and Plugins we use, what we’ve found to be important regarding SEO and what isn’t… check our “Website building and SEO Diary” Section.
    • In our “6 months special” Post we summarized our current SEO strategy and also our Site’s first 6 months results. Check it out.

 

As always, thanks for being there.

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