Today, we want to talk about a simple but tricky thing:

  • The difference between Landing Pages and Starting Pages.

 

We were analyzing our Behavior Flow in Google Analytics and remembered how confused we were about the difference between these 2 Pages not long ago.

  • We’ll now explain the difference between Landing and Starting Pages easily, so you can finally understand it.

 

In case you don’t know, in this section we talk about How we are building this Website: our SEO strategy, Theme and Plugins we use, our Real Results (Pageviews and Users we have)…

 

This Post will be divided into 2 different parts:

1. What is the difference between a Landing Page and a Starting Page?

2. Our today’s Google Analytics report: Users and Pageviews we have.

 

Let’s begin:

1. What is the difference between a Landing Page and a Starting Page?

 

A Landing Page is the first page through which a users enters your Site.

 

For example:

  • If someone is looking for a certain thing you talk about in one of your Posts and Clicks in that particular publication, that would be his Landing Page.
    • If you had a Cooking Blog with thousands of recipes, and one user enters your Site through a carrot cake recipe you have, that would be his Landing Page.

 

Important: It is measured per Session.

 

A Starting Page is the page through which users explore your Site.

 

Why don’t call it Homepage?

 

Because Homepages are not always used as Main Search Pages.

 

For example:

  • Imagine that your user (once he has Landed on a certain page) wants to explore your Site.
  • But, instead of doing it through your Homepage, he does it from other Page.
    • In the previous example, he could explore your Cooking blog from the “Cake section”.
    • Maybe, he is just interested in Cakes.
      • That “Cake Section” would be his Starting Page.

 

Why Landing Pages are Equal to Starting Pages?

 

Because:

  • Your users didn’t explore your Site at all.
  • They explored your Site from that Landing Page (maybe, by clicking on a single Link).
    • They didn’t visited different pages from other Page.

 

Let’s see our numbers:

 

Google Analytics Behavior Flow

Google Analytics – 1 week Behavior Flow.

 

As you can see in our Behavior Flow, our first 4 Landing Pages are exactly equal to their Starting Pages.

  • That is because users that Landed on those Pages, either explored our Site from that Pages… or didn’t explored our Site at all.

They didn’t explore our Site from our Homepage.

 

If they had explored our Site from our Homepage, the most common “Starting Page” would be ” / “.

  • As you can see in our Behavior Flow, only 85 users explored our Site from our Homepage.

 

Why Google Analytics differentiates between Landing Pages and Starting Pages?

 

Because you can learn a lot from how your users interact with your Site.

 

For example:

  • If your users use a certain Page as they Starting Page instead of the Homepage, you could:
    • Enhance that Page, so they can access other Content.
    • Turn that Page into your Homepage.
    • Analyze why they are not using your Homepage as their Starting Page.
    • etc.

 

2. Our today’s Google Analytics report: Users and Pageviews we have.

As you can see in the Post’s top image, we have had a remarkably good week.

 

Users:

We have finally reached 1,000 users per week: Our record so far.

  • Our current goal is to reach 1,500 users per week.

 

Pageviews:

We currently have 5,659 Pageviews per month.

  • We want to secure +200 Pageviews per day: we think we’re close.

 

If you have read our “1 Year Special” Publication, you’ll know that, our Goal is to reach 10,000 Pageviews by the end of July.

  • It is a beautiful challenge.

 

Together, we can do it!

As always: Thanks for being there.

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