What is Matched Content Ads?

Matched Content Ads is a Related Posts Menu that mixes Publications with Ads.


These types of ads are supposed to increase Engagement, Pageviews, and Monetization.


You can see them in many Sites.

They look like this:

What is a Matched Content Ad

Matched Content Ad Unit

Who is Eligible to use Matched Content Ads?

It is very Easy to Check if you are Eligible for Matched Content Ads.


Just Click on theSites Tab in your AdSense account.

If you Can see “Matched Content”, you are Eligible.

If you don’t see this Sub-Menu, your Site is not Eligible yet.


But, What do you need to be Elegible?

Well, there are not Fixed Requirements.


Google Highlights:

  • Long Publications full of useful Content.
  • The Publications must have Unique Images.
  • A good amount of Pageviews.


We will tell you what our Site looked like when we realized it was Eligible.

  • So you have some Reference to Compare.

It had around:

  • 150 Pages: between 1,500 and 2,000 words long on average.
  • 127 Posts: between 700 and 800 words long on average.


Regarding our Traffic:

We had around 25,000 monthly Pageviews.

  • Our Site (Consuunt) was 20 months old approx.

How to Add Matched Content Ads

The Process of adding Matched Content Ad Units to your Site is extremely simple.

  • As long as your Site is eligible, of course.

1. Create a Matched Content Unit

Click on the Ads Menu.


Then on the Overview Option:

Once inside, Click on the “By ad Unit” Tab:

Then, Select the “Matched Content” Option:

  • (If your Site is not Eligible, you won’t have this Option).

2. Configure your Matched Content Unit

Once you have created the Ad Unit, you’ll have to Configure it.


To be honest, we didn’t modified anything.

There are just 2 or 3 things you can Configure here:

  • If you want to Monetize your Ads (obvious).
  • The Font.
  • Background Color.
  • The Format.

Simply Check that:

  • In Ad Options, “Monetize Ads” is enabled (it is by default).
  • The Selected Size is “Responsive” (enabled also by default).

Then, Save and Copy the Code AdSense provides you.

3. Insert the Code in your Publications

Now, you have to Insert this Code in the Pages you want.


Since we have lots of Pages and Posts we opted for Inserting in all our Publications.

  • To do so, we use the Plugin “Insert Headers and Footers“.


Open your WordPress Settings Tab and enter the Plugin:

Then, Simply Paste the Code where you want your Ads to be Placed.


We pasted it in the Footer:

  • Just before closing the </BODY>

Now, you will only have to wait approximately 30 minutes to see your ads correctly.

  • For us, it was immediate.

4. Edit your Matched Content Ad Units

Finally, you can configure Certain additional things.


Enter the Matched Content Tab:

After Selecting your Site, you’ll Find 3 Options:

  • Time Freshness: You can Choose if you want to Prioritize Publications by date.
  • Block List: You can Block some of your Pages from being suggested.
  • Preferred Content: You Choose some Publications that will always be suggested.


We only used the Block List, to avoid certain Pages from being Suggested.

Since we don’t know How Google chooses the suggested Pages, we Blocked:

  • About Us.
  • Main Page.
  • Privacy Policy.
  • Members.

Matched Content FAQs

Now, we’ll answer some of the most common Questions about Matched Content Ad Units:

  • We will update this list with inquiries from our users.

Can you Exclude Pages from Matched Content Units?


You can use a Plugin calledAdvanced Ads“.


It allows you to choose which pages you do not want ads to be placed on.

Can you Customize your Matched Content Units?


You can add a single line to the code that AdSense provides to easily change the Appearance of your ad units.


Here, you will find what you can modify, perfectly explained:

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