Why is Marketing important?

Marketing is not important, but completely essential.

Your Marketing Strategy is the language you use to communicate with your customers.


Forget about all the pre-cooked guidelines:

The most important thing in marketing is to recognize its true importance.

Many companies think that having a good product is enough.


This is a common way of thinking. But today, with virtually infinite competitors worldwide, and almost no entry barriers in 90% of economic sectors, it is a guarantee of failure.

Think about this: a Coke (Coca-Cola) without marketing behind, is just a red bottle with a sweet black liquid inside, not so tasty after all.

In this section we’ll show you the most important Marketing Tools and Concepts in a useful and practical way, so you can start developing efficient Marketing strategies for your projects.

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