Strategy Basics

 When your headlights aren’t on, the best rear-view mirror available isn’t likely to improve your driving.

Marth Rogers.

There are thousands of books that talk about strategy, but what is Strategy?

We like defining Strategy as: the Philosophy that leads to achieving Goals.

  • The Philosophy followed by a Company.

Many people think about winning a tough battle or overtaking your opponents, but a good strategy could be also getting out of a certain market on time, before a big and unstoppable threat swallows you entirely.


In this section we will analyze the Markets, the Products, the Competitors… to define which Strategy would make your project successful.

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