Strategy Basics

 When your headlights aren’t on, the best rear-view mirror available isn’t likely to improve your driving.

Marth Rogers.

There are thousands of books that talk about strategy, but what is Strategy?

We like defining Strategy as: the Philosophy that leads to achieving Goals.

  • The Philosophy followed by a Company.

Many people think about winning a tough battle or overtaking your opponents, but a good strategy could be also getting out of a certain market on time, before a big and unstoppable threat swallows you entirely.


In this section we will analyze the Markets, the Products, the Competitors… to define which Strategy would make your project successful.

Don’t forget to explore our different sections by Clicking on the “Sum” icon.

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