“When your headlights aren’t on, the best rear-view mirror available isn’t likely to improve your driving.”
There are thousands of books that talk about strategy, but what is Strategy?
We like defining Strategy as: the Philosophy that leads to achieving Goals.
- The Philosophy followed by a Company.
Many people think about winning a tough battle or overtaking your opponents, but a good strategy could be also getting out of a certain market on time, before a big and unstoppable threat swallows you entirely.
In this section we will analyze the Markets, the Products, the Competitors… to define which Strategy would make your project successful.